PRESS
Zurich wanted to developed a strong, confident concept and messaging for their Trade Credit Risk Press ads.
Maintaining the brand look and feel - The use of blue which represents the Zurich protection. The guidelines also required a bleached/washed out background for the blue to have more impact.
The chosen treatment adhered to guidelines whilst adding a realism and power to the look and feel, through CGI and retouching.
CREATIVE DIRECTION | ART DIRECTION
All work was undertaken for, and whilst working at Tag Worldwide.