Multiple Campaign and marketing communications across a breadth of products and channels, both direct with Sony along with lead agency collaboration.
SONY MOBILE WORLD CONGRESSS
Sony had a big story to tell – the launch of the new Xperia range and SmartWear at the Mobile World Congress Event in Barcelona.
Digital campaign execution; pre launch and post launch event. Outdoor media - Airport and Fira underground station.
Tailored messaging in English and Catalan throughout the station helped Sony engage with travelling consumers from entrance to exit.
CREATIVE DIRECTION | ART DIRECTION | INTEGRATED PRODUCTION SPECIALIST
All work was undertaken for, and whilst working at Tag Worldwide.